It goes without saying that what you want to achieve from your social media marketing should remain true to your company’s overall Mission Statement. It should also align with whatever your customers have come to expect from their interactions with you. It’s bad for the direction of the organization and for effective resource management if the social media message is presenting something different from the rest of your marketing strategy — worse if they contradict each other. The potential for creating a lack of professionalism and lack of awareness can reflect badly on your business practices. Therefore, you should consider social media as part of your overall business strategy and not separate from it. Now you understand what you want to achieve from your social media marketing and those aspects which align with your company values, it’s time to think about which outlets will work for you and which do not align with your expectations and company plan. This is a minefield. After all, you don’t want to waste valuable resources on platforms that will not gain you customers or are not suitable for your organization. Ever feel like all you do is run numbers and try to show worth, more than you are spending time creating ? which was your dream when you got into the SEO agency business.
At the same time, you do not want to pass up on any potential presented through the wide range of social media options. Social media websites: Facebook, Instagram, Google+, LinkedIn and Twitter will not come immediately to mind when you’re selling B2B, but don’t discount automatically. Using or ignoring these sites should depend largely on your customer profile Images and video sites: Instagram, Snapchat, Pinterest, YouTube, Vimeo, and other images and video are increasingly expected from customers and their power to capture and retain an audience is in no doubt. Visual media still make up a significant minority of web content but represent a significant majority of viewed content. Influencer marketing: This is a relatively new concept for both B2B and B2C with the most focus on the latter. As you might have predicted, the company has optimized their website for obvious keywords like London SEO Agency SEO consultant, SEO tips, best SEO company, and so on.
However, it has its uses in the B2B sector and as businesses begin to experience fatigue with traditional web advertising, it could be a great way for you to reach out. Social media management tools to help you keep on top of your accounts and processes. Hootsuite is the most obvious, but never overlook Buffer. These help you stay organized, what you are posting, where and when so you are not overwhelmed. Creative media websites such as free image sites Unsplash and Pixabay which provide high-resolution images for commercial use. You should harness these resources to create original content for your business use in services such as Canva. Creative content is vital to reaching out to your audience and you need to make it original, even when using copyright free imagery. Now you know what you want to achieve, it’s time to go about putting your plan into effect. It’s important not to rush, to consider the process step by step and examine progress. Also, be ready to adjust the plan if it is not working. Do you know which social media outlets you’re currently using? Are they effective? If not, is the problem that you are not using them to their full potential? If your business is not making the most of the services of an industry-leading Search Authority then you are putting your business at a disadvantage.
A full audit should include understanding what your B2B customers expect from your social media outlets and, most importantly, whether you’re using the right tools to reach out to them. Discard those platforms where you do not get any feedback and customers are not reacting; it is a waste of your resources and time. It may be worth surveying your customers about which platforms they would expect to find you. There are two aspects to this. Firstly, curate the right content for your customer. From written blog posts to images, short video clips of live events to longer informational videos, reach out to your customers in the ways they expect you to reach out. That means the right tone within the content as well as the correct types. Secondly, content expectations vary by platform. Some are interchangeable, but some will be unique to that platform. Let's revisit the fictional SEO Manchester from an example area.
This is a good opportunity to examine your competitor’s social media presence, look at some of the highest and lowest performing accounts to understand what the former do right and the latter do wrong. Also, remember that customer outreach is what you present as well as how you present it. No matter where and how it’s important not to make the content too focused on sales. Customers want organic and helpful content, not to be bombarded with a series of advertisements. A good rule is the 80:20 rule. That is, 20% advertising and 80% useful material. The best way to know whether you’re achieving your outreach goals and whether you’re providing the right content is to habitually monitor feedback. This will include examining the number of likes and shares, comments and messages and the amount of other organic traffic. Respond to comments and messages promptly and traffic will return. The advantage that B2B has over B2C is that nearly all your feedback will be useful to you. This aspect should not be overlooked because it presents professionalism and duty to your existing customers and attention to potential future sales. Consider appointing a social media manager to monitor these sites. If resources do not permit, it should become a dedicated task for whoever is responsible for your marketing. The more you spend on an marketing agency Hull the better exposure your website will achieve.