The Best Strategy In Today’s Mobile-First

The best strategy in today’s mobile-first, highly interactive world, as Mishkin describes it, is to think of brand narratives as a series of concentric circles. The story that the brand tells sits in the bull’s-eye. “If you think about a series of concentric circles, that brand story, that …

more ...

Marketing Should Remain True

It goes without saying that what you want to achieve from your social media marketing should remain true to your company’s overall Mission Statement. It should also align with whatever your customers have come to expect from their interactions with you. It’s bad for the direction of the …

more ...